Product Ideation for Smart Home Device
Translating customer and market research to identify new product use cases for a large smart home device company.
Role
Market Research
User Research
Workshop Facilitation
Timeline
May - June 2022
Project
Client Project at Accenture SF Innovation Hub
Background
A consumer technology company hired Accenture’s Innovation team to organize a 2-day workshop to help their product teams generate new features and capabilities for their smart home device.
Approach
I was responsible for synthesizing insights from 20+ research documents and developing personas to help product teams’ empathize with their target personas pain points.
Outcome
At the end of our workshop, the product team generated 250+ concept ideas that were narrowed down to 5 specific product features to add to their product development roadmap.
Foundational Research
I reviewed documents from across the product and design teams to identify thematic patterns and formulate initial hypotheses about distinct user profiles.
Then, I synthesized the findings by visually mapping primary and secondary evidence and defining representative personas for each group.
Persona Development
The goal of creating personas was to help workshop participants better understand the people they were serving.
We aimed to create personas that had:
Realistic descriptions which allowed participants to empathize with user needs
Quantitative Data / Statistics to ground participants in existing research
Actionable thought starters to inspire participants to think big and creatively about how to address user pain points