Product Ideation for Smart Home Device
Translating customer and market research to identify new product use cases for a large smart home device company.
Role
Market Research
User Research
Workshop Facilitation
Timeline
May - June 2022
Project
Client Project at Accenture SF Innovation Hub
Background
A consumer technology company hired Accenture’s Innovation team to organize a 2-day workshop to help their product teams generate new features and capabilities for their smart home device.
Approach
I was responsible for synthesizing insights from 20+ research documents and developing personas to help product teams’ empathize with their target personas pain points.
Outcome
At the end of our workshop, the product team generated 250+ concept ideas that were narrowed down to 5 specific product features to add to their product development roadmap.
Background
A large consumer technology company hired Accenture’s Innovation team to organize a 2-day workshop to help their product teams generate new features and capabilities for their smart home device.
Our goal was to focus on two use cases: household coordination and meal prep.
Foundational Research
Reviewing documents from across the product and research teams, I combined qualitative data with personal anecdotes to formulate hypotheses about distinct user profiles.
This broad-level customer segmentation helped us create detailed and realistic personas.
Persona Development
The goal of creating personas was to help workshop participants better understand the people they were serving.
Guiding a diverse set of stakeholders on
concept generation
Workshop Facilitation
I led a six-person group to spark bold, user-centered ideas for our assigned personas. By guiding the group through rapid ideation—generating and clustering over 50 concepts—and championing two top ideas, I helped steer the group to prioritize ideas that addresses key persona pain points.
